Thought Catalog is a website founded in 2010 by United States Entrepreneurship and media strategist Chris Lavergne.Newton, Matthew Thought Catalog And The New Age Of Confessional Media Forbes. June 7, 2015 Owned by The Thought & Expression Company, the site attracts 6.6 million monthly unique visitors. SimilarWeb SimilarWeb. 2023
The site's founder, Chris Lavergne, registered the domain name in 2008, and began working on the site while a marketing strategist at Warner Bros. Records.Weissman, Saya Thought Catalog Wants to Capture the Millennial Moment Digiday. June 8, 2015 Thought Catalog started publishing on February 1, 2010. The Thought & Expression Co. Thought.is. June 7, 2015 By 2012, Thought Catalog was attracting 2.5 million unique visitors per month, and began to attract many millennial readers, with nearly three-quarters of the site's audience falling into the 21- to 34-year-old demographic.
The site is based on a semi-open model, employing staff and freelance writers while also taking submissions for publication. SUBMISSIONS Thought Catalog. June 8, 2015 Thought Catalog receives between 100 and 500 pieces a day via the submission form.Schonfeld, Zach Thought Catalog’s Reckoning Newsweek. June 8, 2015
In July 2014 Thought Catalog was drawing more than 34 million unique visitors per month, with much of the traffic due to social sharing.Marikar, Sheila On the Nice Internet, Caring Is Sharing New York Times. June 6, 2015
Thought Catalog earns revenue from branded content and banner ads, with the Wall Street Journal featuring the site on its list of "Sponsored Content That Buzzed In 2014."Geron, Tomio Sharethrough's Sponsored Videos Bringing Branded Content To Websites, Apps Forbes. June 8, 2015Marshall, Jack Sponsored Content That Buzzed in 2014 Wall Street Journal. June 6, 2015
Early on, the site was known for publishing alternative literature, with Tao Lin as a regular contributor. Later, it became associated with a personal, confessional style.Hasan, Heba Too Sincere for the Internet? How the Web Journal Thought Catalog Sparked an Online Firestorm TIME. June 8, 2015
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